Krishna, a hindu god, in his dialogue with Arjuna ( a warrior in the battlefields of Mahabharata) tells him,“continue doing your work honestly and do not worry about the outcomes. Let the gods take care of the outcomes”.

As a startup founder and a product consultant for many startups, I’ve spent a lot of time thinking about the product itself and how it will sell.

While building a product is often easy for some founders, I’ve noticed that many face difficulties in finding a buyer and going to market.

Now it’s a no brainer that a customer’s “yes” is directly linked to the value the product brings to the table and the price at which the customer can purchase it.

But very so often what happens to founders - and I am no exception - is that the product - doesn’t really feel “good enough”

During the process of user research, A potential customer has probably said that they need something changed, a button here and feature there. This often makes product owners feel like something is wrong with the product and it’s not valuable enough. It triggers feelings and emotions of “not good enough”. For women product owners and founders - this is even more so. Societal conditioning in a patriarchal south east asian culture often makes you of doubt, question, rethink a decision you’ve made.

As a result of this “not good enough” thinking - and now here I am stepping into the mechanics of quantum universe- we begin to manifest unfavourable outcomes in our reality. These outcomes could be in the form of long silences or “absence” from the customer and if we are very strong about our feelings on how poor our product is - then we might manifest experiences where customers come and tell us what’s wrong about the product and how a competitor’s product can do this and that.

This thought pattern keeps intensifying, and you end up chasing the validation from the buyers, the buyers keep telling you what’s wrong and eventually you have a product that can do everything and yet nothing, the product becomes worthless and you shut it down.

Let me illustrate this further.

Let’s say you’ve done the demo of the product and the buyer is okay with the pricing and loves what the product looks like. But at the same time another buyer in a whole different time and space has already given you feedback that the product needs some changes. Now in your subconscious mind, you have already created a state of “It can be improved, it needs to be fixed”.

Now based on the mechanics of the quantum universe your reality is a reflection of you. The more you delve into this thought, the “next steps” with this new customer in your reality begins to get blurry in the most - logical- "makes sense" way. For example - the customer could be on leave, or they are travelling for business, so they will need to chat about the deal at a later time. You manifest delays and sometimes they may even stop responding to your emails and messages and simply ghost you. This is what I call “absence”. If your feeling is even stronger and you believe that the product is not good enough at all - then the same buyer may come back and say “I need this feature” or “It’s difficult at the moment because this feature is not there”. Sometimes what happens very interestingly is that the feature requested is most likely the same feature that put you off in the first place. The reality is your reflection after all.

For those who are unsure about the quantum universe do read books around this written by scientists, doctors and philosophers like Deepak Chopra, Michio Kaku, Rhonda Byrne, Abraham and Esther Hicks, Neville Goddard and just so many more.

So how do we make a product that sells like hot cakes ?

Obviously be creative, the product should have “features” that can solve a problem, provide value and offer something that buyers want.

But on top of that believe that it’s valuable already and don’t let a buyer’s “request” or “feedback” make you think it’s not “valuable” enough. Instead treat this request as an opportunity to add to the value it already brings. If you can, think of the feedback as a form of customer’s acceptance. The product doesn’t need a buyer’s validation. When you see your thoughts get into a “decaying” pattern, stop yourself, re-evaluate your - thoughts - not your product and continue doing your work.

Steve Jobs didn’t think too much about whether the buyer would be “okay” leaving their keypads and moving to completely touch screens. He believed this feature would be valuable. He must have had good reasons to believe this and I doubt it was a survey that he did or user research that gave him this belief - because back then people would possibly show more resistance - “What no keypad ? How are we going to use the phone??”

but instead he knew - maybe instinctually - that the world wanted touch screens and touch phones. He focussed on making it usable, and held the belief that this is what people needed. He cut down all the other “chatter” and launched it.

Going back to what Krishna said, he probably didn’t worry about the outcome because he was just so sure about it. And the "Gods had to simply transcribe it into the present reality”.

Hold the belief, be sure about it.